The Price of Excellence

I’m currently reading a book written by Ryan Holiday called The Obstacle is the Way. It’s basically a treatise on stoicism, and how meeting obstacles with the right perspective, energy, and will can let you convert them into opportunities. If you’re a subscriber to the stoic philosophy, or if you want to read stories about people from history who exemplified this way of living, then I recommend that you read this book.

Saying that, this is one of those self-help books that lends itself to occasional oversimplification; hard not to do that when you’re making strong, prescriptive statements.

One part of the book I take issue with is its call for people to pursue excellence, regardless of the circumstances. Basically, the author’s thesis for that chapter is that if someone has to motivate you to do something well, then something’s wrong with your attitude. What you have to cultivate is to attack any task in front of you to the best of your ability. You need to bring to bear an excellence ethic, a perspective that says “this is something I made with my hands, a product of my mind, a service from my effort; it must be great no matter what.”

Excellence is a Premium Product…

The thing is, if you’re going to bring heroic effort to everything you produce, then you’re going to run yourself into the ground eventually. Even machines wear out or burn out; human beings need to eat, sleep, play, and fulfill themselves in far more aspects beyond their work in order to be satisfied and productive. So while I do appreciate the romance behind single-focused, eye-on-the-object workmanship, I also appreciate that the worker is a person.

Also, one has to recognize the value of the workmanship in terms of the time value of mastery. No one is born a master, or even becomes a master overnight. It takes a lot of failures to get to mastery, and those failures have a cost that the master happily paid.

…That Clients Don’t Often Appreciate

The tragedy of it is that in a lot of industries, there’s no consideration made for this. Editors, proofreaders, and copy editors (yes, those are different things) are often not compensated well because their expertise isn’t appreciated: experts, the ones who know what they’re doing, should charge more because of their attention to detail, meticulousness, appreciation of nuances in style, syntax, punctuation, and what-have-you. But because clients don’t appreciate the difference between someone claiming to be an expert editor/proofreader/copy editor and someone who actually is one, the truly skilled are forced to compete in a lopsided wage war against those who provide a defective product.

Similar arguments can be made for many creative industries. Musicians have to scrape by for their gigs. There are video editors who are forced to churn out hundreds of videos a month. Many graphic artists, writers, and designers are approached by clients and publishers who have no idea what they want, and want to pay them little to produce it (Internet personality Wil Wheaton has actually spoken out, slamming the use of “exposure on a unique platform” as a substitute for monetary incentives).

In a Perfect World, There’s No Settling for Dirt

There’s a popular story about Pablo Picasso: supposedly, he was once approached by a woman who asked him to draw her portrait, which he did with a single stroke. The woman was delighted at the result, but dismayed when Picasso asked her for five thousand dollars for it. She asked “Why so expensive? It took you only a moment to do it!”

Picasso replied, “Madam, it took me my entire life.”

While not all of us are Picassos, many of us are engaged in some sort of creative work, which clients often take for granted. In the mad dash towards “gaining the edge in customer service,” many companies and freelancers are pressured to sell themselves short. A video recently released on YouTube also calls out the unfairness in the common advertising industry practice of asking for RFS. Check out the video below to learn more about it (in a tongue-in-cheek) way:

In the Philippines, many Filipino workers are concerned about the impending competition that would be introduced by the APEC integration next year. They’re afraid that skilled workers from other countries could easily take jobs away from us because they are more qualified. That may be true, but consider this: how many of them would want to? With our country’s high income tax rate, slow Internet connection, and poor transportation infrastructure, there are many things that would turn off foreign businessmen and workers from entering our job market. I’m sure at least some of them would walk away from invitations from our employers. That’s the kind of leverage being skilled should get you.

Basically, there’s just one point that I think should be made about excellence: No one is asking anybody to be all about the money. No one is saying that your excellence should only be pursued when there’s an incentive to pursue it. However, you also have to respect yourself enough to know when someone isn’t recognizing the worth of your work.

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